7 Ways to Build Your Retirement Business

Posted by edtaylor on May 31, 2018

This webinar was recorded on 05-30-18 and it covers 7 Ways to Build Your Retirement Business and a lot more…

Intro Webinar 05-22-18

Posted by edtaylor on May 23, 2018

An introduction to me, Encore Entrepreneurship, how to select the perfect encore business for you and a brief glimpse of this amazing coaching program… and a SPECIAL “Charter Member” offer…

Webinar: Start or Grow Your Own Successful “retirement business”

Posted by edtaylor on May 21, 2018

How to Start Your Own Successful “retirement business”…


This session is for people 50+ who are interested in building a successful ‘Retirement Business’.

Our primary emphasis is going to be on marketing because that’s the primary stumbling block for most ‘Encore Entrepreneurs”…

Before we cover the marketing you’ll learn:
•    How to identify the PERFECT business for you
•    How to minimize your financial risk
•    How to maximize your fun… & flexibility
•    How to avoid the 5 most costly mistakes

Then you’ll learn 3 proven Encore marketing tactics that can instantly build your business for almost no money out of pocket.

Lastly, I’ll show you how we can work together to build your perfect retirement business.

The webinar is Tuesday, May 22, 2018 5:30 PM – 6:30 PM PDT

REGISTER HERE- https://register.gotowebinar.com/register/2350823320957805058

Santa Ed with EE books 03-06-15

“Santa” Ed Taylor, the fun and funny author of “How to Become an Encore Entrepreneur” & “Re-Invent Your Retirement”.

Lessons I Learned from Paris Hilton

Posted by edtaylor on March 16, 2018

Today we’ll talk about shameless self-promotion. That’s right, I said it! Shameless! After all, we are learning from Paris Hilton here.

It’s all about self-promotion! Self-promotion comes in many forms and you can use different tactics to get your name out there. Look at politicians! Talk about self-promotion and in some not so discreet ways, at that. But, seriously, consider some of the major superstars we all know. Madonna, Donald Trump, Howard Stern and Bill Clinton, just to name a few.

We all self promote. Did you raise your hand in class to show the teacher you knew the answer? Of course! That’s self-promotion. This is the kind of self-promotion we are talking about. With dignity, class and the knowledge to back it up. If you self-promote only to prove you don’t really know what you’re talking about, you’re going to lose business.

Natural self-promoters are the former and I want to tell you about the three major traits they have and use to build themselves and their businesses.

  1. The first is position. You need to position yourself around people who can make a difference in your life. You need to do this frequently. You need to wake up every morning and ask yourself “Who can I meet today who will make a difference in my success?” In fact, go a step further, write it in big, bold letters and tape it on your bathroom mirror.

Also consider:

Who can help me meet my goals?

Is it a prospective customer/client? A colleague with contacts? An association with key members who may become prospects?

Don’t settle into interacting with the people who are the easiest to access. You need to reach outside your comfort zone and there you will find a wealth of new connections that will bring you great success.

  1. Now, let’s talk about Style. No, this doesn’t mean you need an Armani suit to bring in more business (though, let’s be honest-it wouldn’t hurt) J What this really means is how are you different from your competitors and others in your industry. What makes you memorable with customers?

If you are meeting a lot of people and they don’t remember you once you leave the room, you have a serious problem! This means you have an opportunity to present yourself in a more memorable way.

There are lots of little subtle changes you can make. Reassess your:

  • Business cards
  • Company message
  • Your picture
  • Your wording

Maybe even, your hairstyle (of course, now we’re back to the expensive suit, but it really works!)

You get the idea. There are lots of little ways you can work on making your image and business more successful. Also, consider how you sound on the phone and how you greet people at meetings or other events. Think about your 30-sec elevator speech.

  1. The third trait of natural promoters is repetition. You can’t say it once and leave it at that. Successful self-promoters say it as many times as they need until they get a response. Would you remember a commercial for Coca-Cola if you only saw it once, no! You see it over and over and eventually you head out to the store.

You, also, have to make multiple impressions on those you are networking with in order to build brand awareness. Repetition is in direct connection with positioning. Once you find people to network with, reach out and find hundreds more who can help in your success as well.